Reclaim those mindless morning moments and make shaving what it once was: an experience. Our shave soap has been formulated exclusively for Brooklyn Grooming by the team of masterful soapsmiths behind noted Brooklyn apothecary Meow Meow Tweet. The soap generates a light, foamy lather of remarkable density to blanket the face in nourishing protection. It imparts necessary hydration while it lubricates, promoting optimum razor passage, boosting the skin's post-shave recovery and refining its overall moisture quotient. Work soap into a lather using a kneading motion with hands and massage into beard. Rinse and repeat as necessary.