This beard soap has been formulated exclusively for Brooklyn Grooming by the team of masterful soapsmiths behind noted Brooklyn apothecary Meow Meow Tweet. The soap generates a light, foamy lather of remarkable density to blanket the face in nourishing protection. Work soap and water into rich lather using a shave mug & brush or a kneading motion between hands. (Too much water will dilute the foam.) Slather lather over stubble, then shave with the grain of the hair. Reapply before each pass of the razor.